Mission: Engage user with interactions & animations throughout the app
Solution: Focus on user sign up and onboarding.
My Role: UI Designer – Created animations & Interaction flow.
pub+ Loyalty
pub+ is a gamified loyalty and rewards app for over 350 ALH Hotels across Australia. Members earn points on food, drinks, and gaming, which convert to redeemable Coins. The app includes location services, gamification, and seasonal promotions, built in a scaled agile environment with multiple cross-functional squads.
Industry
Hospitality – Loyalty/Rewards
Employer
Endeavour X – Endeavour Group
Project Role
UI Designer
High Level skill set
practitioner skills
- Design micro-interactions and animations
- Prototype key flows and transitions
- Export assets and share design specs
Awards & Recognitions
2025 Asia Pacific Loyalty Awards
• Best Overall Loyalty Program – Business to Employee (Winner)
• Best Overall Loyalty Program – Hospitality, Entertainment & Experience (Winner)
2025 Australian Web Awards – Finalist, Tech: Mobile App
Australian CX Awards – Shortlisted, Best Use of Technology to Revolutionise CX
Illustrations, Animations & Interactions
